HTC finally released their new series to the eagerly waiting fans in Malaysia, if you notice the long pause since the launch of their last model.  To fill up the silence, may I present to you – HTC One Series! (yes, exclamation mark for the excitement I am feeling right now!)

For now, as of 4th of April, HTC One Series has two models, HTC One X and the smaller brother, One V. However, there is another model yet to set foot in Malaysia, which is the long lost brother, One S (which I shall do the reveal/ review on a separate post). =)

First thing first. The One X is the world’s First Quad-core smartphone in the world, ever! And what makes it tick, you ask?

Let’s start with the design intention of this perfect machine. As mention on the recent launch party in Pavilion (that is still ongoing throughout this week), it is an answer to what people look for in a smartphone – amazing camera AND authentic sound. HTC One X is fitted with 8 megapixel camera with its latest imaging software called: ImageSense. ImageSense allows the camera to take picture at the speed of 4 frame per second. It can also capture 99 shots in one continuous  capture.Throwing all technical jargons aside, and speaking from my experience from these few days, the camera lives up to the utterly high expectation of mine. And in a nutshell, it does a great job being on par with some of the DSLR in the market with its cunning speed and photo quality.

Now, things get more exciting beyond that. The built-in Beats Audio universal software allows you to listen to your favourite tune the way it was intended to be heard (quoting Beats Audio motto, cliche but true). Didn’t have a Beats headset? Fret not, the software, unique to HTC One Series, grants you access to those Beats-enhanced sound with just any headphone. Now, THAT is proof HTC has been listening to people’s voice. And by the way, if you feel like pampering your ears with the sweet caress of the true Beats Audio experience, HTC is having great bundle deal with the ever-desirable Beats Headset, on their Pavilion roadshow, right now!

Oh, and one important note that they have yet to mention. If your music playlist has not been updated for a long time because you dreaded the incredibly confusing syncing process, worry no more. With Android Ice-cream Sandwich supported, adding the latest tune into your HTC Ones will be a walk in the park, by simply drop-and-drop! Yes, I know, dream come true for someone like me. =)

Think the fun stopped here? Not until we talk about the beautiful design that encases the brilliant machinery inside. It is without a doubt that One X is the BEST looking smartphone in the market right now. The body was constructed with polycarbonate high grade plastic just like the Nokia Lumia 800, with a unibody design language, meaning it looks and feels like a one-piece, SOLID + brilliantly conceals any stratches (if any).  A piece of 4.7″ second generation Gorilla Glass been slapped onto the front with the gorgeous Super LCD 2 720p display, bringing you amazing viewing angle and scratch-resistant screen. Technicals aside, I just want to stress out that my first encounter with this phone was “Love at First Touch”. Being a designer, I absolutely loathe design that just doesn’t work, but THIS, everything just feels right. The curves that follows the palm of your hand, the distribution of weight that makes it stays in you palm, the looks, the material, EVERY details.

I have never gotten this excited about a phone since, well, ever. Like a maiden trapped in a castle waiting for her knight in shiny armour, I have been waiting for the perfect smartphone to come along. The wait, I am proud to say, IS OVER! HTC One X is where technology meets craftsmanship, where brain meets beauty. A blue-moon, I would, when manufacturer chuck away the business strategy and decided to just follow their heart. Here’s to you, HTC!

Stay tuned for more updates. Cheers!